Amber BORTON

As an aspiring Graphic Designer with a visionary mindset and an insatiable passion for creative exploration as well as a love for the natural elements of the world; a sense of curiosity has always been the driving force in my creative journey.

My thought process behind any creative idea is rooted in my desire to explore different techniques. At the moment I enjoy creating designs that are contemporary, experimental, illustrative, graphic and with an overall stylised approach, which is also based upon my own personal tastes and interests.

One of my interests is being passionate for the outdoors and a love for the natural world. I have a deep connection to the natural elements of the world as well as my desire for creating good design. There is a communion between these different aspects throughout my work, either through the visual design elements themselves or the conceptual ideas behind a design.

As emerging technologies revolutionise the industry, I eagerly embrace these advancements as catalysts for Creative Exploration, continuously learning and integrating new tools and techniques into my creative arsenal. In my work I experiment with contemporary design trends, for example the integration of innovative technologies such as augmented reality within my work.

My journey as a Graphic Design student has always been driven by the vision of where Graphic Design is heading and is being fueled by a constant desire to expand my knowledge. I embrace each project as an opportunity to unravel innovative ideas combining both graphic and illustrative styles to deliver compelling narratives that communicate the desired message or to simply captivate audiences on a profound level.

Having a keen eye for detail and a good understanding of the fundamental design principles,

I aim to bring a more contemporary approach to traditional Graphic Design. I firmly believe that Graphic Design is a transformative force that extends beyond aesthetics and that a design should exist as a means of visual appeal but also one that is purposeful and communicates an effective message that resonates with audiences.