Tristan REGGIORI

My work is grounded in the belief that creativity is the purest language of the soul. As a designer, I see design not as a craft, but as a way of life, a space where storytelling, identity, and innovation converge.

My sneaker brand, SOUL, embodies this vision. The name reflects both my lifelong passion for sneakers and my creative identity, playing on the homophone “sole.” Each design becomes a dialogue between form and meaning, crafted for those who walk with purpose and individuality.

The debut sneaker, Guard, exemplifies this philosophy. Housed in a transparent Perspex shoebox, it symbolizes how creativity should be admired yet protected. Made through 3D printing with TPU, Guard balances innovation, sustainability, and narrative depth. It invites wearers to embrace authenticity and transcend judgment, turning footwear into wearable storytelling.

My inspirations, Virgil Abloh’s disruptive cultural conversations and Tinker Hatfield’s narrative driven sneaker design, taught me that objects can be both minimal and conceptually rich. Minimalism provides the canvas, while storytelling breathes life into each detail.

SOUL extends beyond product into branding, editorial design, packaging, motion graphics, and campaigns, forming a living, consistent language. It is a brand, but more importantly, a creative statement: design as identity, design as purpose.